Impact of Tariff War on US Condom Prices
The global trade war and tariffs have severely affected consumer confidence in the US, pushing spending behaviors towards extreme frugality. To retain anxious American consumers, major brands like Nestlé and Unilever have been forced to slow down price increases. Durex condoms in North America only saw a price increase of 0.9%, significantly lower than the 3% increase in Europe and 3.9% in emerging markets. Recent tariff implementations by President Trump have raised costs, leading to recession fears and continued declines in consumer confidence. Experts point out that many consumers are turning to retailer private labels due to intolerable price rises. Social platforms in the US show an increasing number of consumers stockpiling essential goods in response to economic pressures.
