The performance of credit cards in the first quarter shows a single-digit year-on-year increase in transaction amounts, failing to replicate the double-digit growth seen in the previous two years. In March, the card usage volume decreased by more than 18 billion, revealing a declining market demand. CTBC Bank maintained its position as the "Card King" for three consecutive months with a total of 66.9 billion in transactions, while Yuanta Bank and Taipei Fubon achieved the runner-up positions through card swapping strategies.

According to statistics from 32 issuing institutions for March 2025, the transaction amount dropped to 377.2 billion, which is an increase of 36.6 billion compared to the same month last year, reflecting a year-on-year growth rate of 10.76%. This performance has been influenced by a growing enthusiasm for overseas travel. However, the total credit card business in the first quarter surpassed a trillion, reaching 1 trillion 111 billion, with an increase of only 6.06% compared to last year's 1 trillion 476 billion.

CTBC's March card transaction volume was 66.9 billion, representing a market share of 17.73%. Cathay United Bank followed closely with 65.9 billion and a market share of 17.47%. Taipei Fubon and Yuanta Bank took the third and fourth spots, respectively, with Yuanta being the only one among the top five that posted a monthly growth.

Facing upcoming market challenges, the banking sector needs to cautiously respond to external pressures like U.S. tariffs. Weak consumer confidence may impact the future performance of the credit card market.