The popularity of ETFs in the Taiwanese stock market continues to surge, with investor numbers setting new records for eight consecutive weeks. As of last Friday (25th), the number of ETF beneficiaries reached 11,074,192, with an increase of over 850,000 in 2025 alone. Four ETFs, including Yuanta High Dividend (0056), Cathay Sustainable High Dividend (00878), Yuanta Taiwan 50 (0050), and Qunyi Taiwan Select High Yield (00919), saw an increase of over 10,000 in a single week in mid-April.
However, 玩股網 CEO Chu Kuangren specifically pointed out that blindly chasing ETFs can lead investors into pitfalls.

According to Chu, statistics show that the annualized performance of market capitalization ETFs in both the Taiwanese and U.S. stock markets is around 9%, while high dividend ETFs yield about 6%. For investors with more capital, this approach is feasible and can effectively combat inflation. A return of about 9% per year could result in millions in income. However, for the average office worker, relying solely on ETF returns may not significantly boost wealth, so a more aggressive investment strategy is recommended.

Chu shared his “37 Rule,” emphasizing three key points: first, having a reliable investment strategy; second, using leverage appropriately to accelerate capital appreciation; and third, capturing opportunities in favorable market conditions. If all three conditions are met, combined with short-term market fluctuations, assets could potentially grow from one million to over five million. He also suggests allocating 30% of the principal to high-return investments while keeping 70% in ETFs for steady growth.

He stresses that while these strategies may be theoretically sound, the investment market is ever-changing, and there's no one-size-fits-all model for success. Continuous adjustment of strategies in conjunction with algorithmic trading is essential, with hopes of providing tangible benefits to investors.